W ith millions of small businesses in the market today, competition is very stiff as each tries to stand out. The marketing strategy you employ will determine how your business grows and the much profit you make. Brick and mortar have their limitations in terms of the many customers you attract and the working hours. Having a business website throws your doors open to the limitless online market -however, Search Engine Optimization (SEO) is what makes the products visible. Continue reading and see the magic in SEO. SEO does the following; 1. Makes your website user-friendly 2. Brings in more numbers 3. This leads to a better conversion rate 4. It helps build brand awareness 5. Makes your business more competitive Improves user experience The old definition of SEO which meant optimization of search engines doesn’t apply today. It’s about user experience (UX). Customers want to browse faster, smoothly and interact with your content excitingly. Therefore SEO is about improving the u...